EP 382: Context Clues: What makes for a fair refund policy?
Does your refund policy help you make sales... or do right by your customers?
No one likes being asked for a refund. In fact, I find the thought of it stomach-churning. And when what’s being refunded is the product of your time, experience, and expertise… it’s tempting to put every obstacle you can think of between a customer and a refund. In this episode, I’ll take you on a journey from the 17th century all the way through the modern era of online business refund policies to answer the question: What makes for a fair refund policy?
Footnotes:
Footnotes:
- About Josiah Wedgwood
- “Josiah Wedgwood: An Eighteenth-Century Entrepreneur in Salesmanship and Marketing Techniques” by Neil McKendrick
- “Beyond The Pottery: The Creative Giant, Josiah Wedgwood” on YouTube
- “They Broke It” by Judith Flanders
- “What a Hundred-Year-Old Department Store Can Tell Us About the Overlap of Retail, Religion and Politics” by Tobias Carroll
- “Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions” Journal of Retailing
- Online Outlier & Regina Anaejionu
- More on “caveat emptor” (the buyer beware)
- “Is the customer always right?” The Merck Report, June 1915
- “Is the customer the enemy?” by Chris MacDonald
- “The Customer As Enemy” by Michael Schrage
- Kaye Publicity & Dana Kaye
Full written versions of each new episode are available on Fridays or sign up for What Works Weekly to receive them in your inbox.
