What Works

The shelves are full of products that promise to fulfill your values: ecofriendly, independent, cooperative, woman-owned, Black-owned, sustainable, etc. And right on! Unfortunately, not every product that claims to align with your values really does. Often, values-marketing is more about maintaining the status quo than it is about doing things differently. That’s what I call “values hijacking.”

Values hijacking occurs on the consumer level, but it also occurs on the cultural and political levels. Marketing, government policy, incentive structures, and cultural norms can all short circuit our critical thinking about what action to take.

On today’s episode, you’ll hear about one my husband’s biggest soapbox issues, and then I’ll turn the mic over to Erica Courdae, host and founder of Pause on The Play, and we’ll go deep on how our values become hijacked by systems of power.