EP 265: Leading Differently With MicroConf Co-Founder Rob Walling

The Nitty-Gritty: * What values are woven through Rob Walling‘s many ventures* Why he started MicroConf and how it’s a direct reaction to so many communities &...

EP 264: Leading A Growing Community With Rebelle Founder Shannon Siriano Greenwood

The Nitty-Gritty: * The “fetal position” moment that led Shannon Siriano Greenwood to start Rebelle* Why belonging, inclusivity, vulnerability, and authenticit...

EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae

The Nitty-Gritty: * The frustrating situation that led Erica Courdae to go on her own and create Silver Immersion, an inclusive hair and beauty company* How Er...

EP 262: Honing Your Craft Using Smart Project Management With Kickass Conferences Founder Isaac Watson

The Nitty-Gritty: * How Kickass Conferences founder Isaac Watson manages massive projects like organizing a conference* The 5 phases that each event plan goes ...

EP 261: 5 Project Management Tools These Small Business Owners Can’t Do Without

The Nitty-Gritty: * 5 small business owners share the project management tools they can’t live without* Why each tool is the right fit for the way each busines...

EP 260: Tracking Complex Projects With On-Demand CFO Christina Sjahli

The Nitty-Gritty: * Why clear client communication helps on-demand CFO & cash flow analyst Christina Sjahli manage her complex financial projects* The system s...

EP 259: Managing The Creative Process With Brooklyn Book Doctor Founder Joelle Hann

The Nitty-Gritty: * How Brooklyn Book Doctor founder Joelle Hann manages the process of book writing for her clients* What her book coaching experience taught ...

EP 258: Managing Multi-Layer Projects With Kaye Publicity Founder Dana Kaye

The Nitty-Gritty: * How Kaye Publicity founder Dana Kaye plans and manages multi-layer book publicity projects* The tools she uses to track progress, run repor...

EP 257: End-Of-Year Mailbag Episode With Tara McMullin

We’ve had a helluva year here at What Works. We’ve talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes th...

EP 256: Discovering What You Need From Your Business With BrainSpace Optimized Founder Hailey Thomas

EP 255: Taking Stock & Setting New Intentions With Podcasting Advocate Elsie Escobar

The Nitty-Gritty: * Why podcast advocate Elsie Escobar created a personal process for looking back over the year and setting her intentions for the year to com...

EP 254: Transforming Your Business Model With Growth & Impact Strategist Toi Smith

The Nitty-Gritty: * Why Toi Smith made the shift from virtual assistant to online business manager to growth & impact strategist* How she reassessed the true v...

EP 253: Discovering The Joy of Missing Out With Inkwell Press Founder Tonya Dalton

The Nitty-Gritty: * How The Joy Of Missing Out author Tonya Dalton discovered the stories and self-talk that were keeping her from really enjoying life and cel...

EP 252: Making New Clients Feel At Home With SmartStart Founder Linda Lopeke

The Nitty-Gritty: * Why SmartStart founder Linda Lopeke has every potential client complete a rigorous application* How she sets expectations clearly from the ...

EP 251: Teaching Customers How To Use Your Product One At A Time With Tyme Iron Creator Jacynda Smith

The Nitty-Gritty: * How Tyme founder Jacynda Smith manages 100-200 individual consultations with new customers each week* Why these personalized consultations ...

EP 250: Creating Wildly Fun Client Experiences With Allie LeFevere

The Nitty-Gritty: * Why Obedient Agency co-founder Allie LeFevere believes so strongly in the power of humor to build a brand and market a product* How the age...

EP 249: Standing Out With Exceptional Customer Experiences With Project Army Founder Viktor Nagornyy

The Nitty-Gritty: * How Project Army founder Viktor Nagornyy discovered his opportunity in the website support & hosting market* The reason he decided to do th...

EP 248: What’s Working In Setting Boundaries While Delighting Customers With Coach Nicole Lewis-Keeber

The Nitty-Gritty: * What business therapist & mindset coach Nicole Lewis-Keeber does to help her clients identify boundary issues in their businesses* Why clea...

EP 247: Managing Exceptional Client Experiences In Less Time With Coach Ashley Gartland

The Nitty-Gritty: * How Ashley Gartland works with her business coaching clients to help them streamline their own work and reduce their sense of overwhelm* Wh...

EP 246: Learning From Your Mistakes With Leadership Developer & LMFT Rebecca Ching

The Nitty-Gritty: * How Potentia Therapy founder Rebecca Ching learned from key mistakes she made bringing her vision to life* What she does differently today ...

EP 245: Coaching Yourself To Stick With It With Original Impulse Founder Cynthia Morris

The Nitty-Gritty: * How coach & author Cynthia Morris has coached herself through 20 years of growth as an entrepreneur* How she battles the “octopus of lots o...

EP 244: Managing Anxiety As An Entrepreneur With Supernova Collective Creator Jo Casey

The Nitty-Gritty: * How coach and business strategist Jo Casey manages her anxiety as an entrepreneur* The situation that revealed just how big an impact anxie...

EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith

The Nitty-Gritty: * Why Tommy Griffith left a job he loved at AirBnB to pursue growing his side hustle, a digital marketing education company called ClickMinde...

EP 242: Embracing Uncertainty To Grow Your Business With Co-Creating Inclusion Founder Alethea Fitzpatrick

The Nitty-Gritty: * How Co-Creating Inclusion founder Alethea Fitzpatrick took a long & winding road to creating her new company* Why embracing uncertainty has...

EP 241: Finishing What You Start With Start Finishing Author Charlie Gilkey

The Nitty-Gritty: * Start Finishing author Charlie Gilkey explains the relationship between resilience and finishing the projects and plans we start* Why tensi...

EP 240: Leveraging Commitment To Find What Works With Tara McMullin And Big Dreams Bold Moves Host Malia Russell

The Nitty-Gritty: * How What Works founder Tara McMullin realized that business had gone off track* Why she chose to pivot to a building community-oriented bus...

EP 239: Expanding Your Capacity Beyond The Classroom With Design Dance Founder Debra Giunta

The Nitty-Gritty: * How Debra Giunta’s vision for Design Dance led her to make specific hiring decisions as the company grew in scale* Why she waited 6 years t...

EP 238: Scaling Up With A Certification Program With The Ops Authority Founder Natalie Gingrich

The Nitty-Gritty: * Why The Ops Authority founder Natalie Gingrich opted for scale using a certification program instead of building out an agency* What she cr...

EP 237: Discovering What Scales With Writer & Maximum Impact Founder Katey Schultz

The Nitty-Gritty * How writing mentor Katey Schultz knew she wanted to scale up her Monthly Mentorship program* What she did first to scale… and why it wasn’t ...

EP 236: Leveraging Your Special Sauce With Speaking Your Brand Founder Carol Cox

The Nitty-Gritty: * How Speaking Your Brand founder Carol Cox realized she was at capacity and hungry for more* Why she chose to hire & train another speech co...