EP 270: Building A Brand That Defies Stereotypes With 300 Pounds And Running Host Martinus Evans

In This Episode: * Why Martinus Evans started running in the first place* How his idea of a runner changed at the starting line of his first race* Why Toastmas...

EP 269: Co-Creating A Brand In Community With Shameless Mom Academy Host Sara Dean

In This Episode: * Shameless Mom Academy founder & host Sara Dean shares how her brand developed over time and in partnership with her community* Why she start...

SPECIAL: COVID-19 And The Impact On Small Business Owners

Well, things are weird out there. We’re all wondering how the coronavirus pandemic will shape our lives and work in the months (or years) to come. For ...

EP 268: Creating A Focused & Intentional Brand With Alyssa Catalano from Studebaker Metals

In This Episode: * What Studebaker Metals stands for as a brand and how that shapes the choices they make about product, marketing, and messaging* Why they’re ...

EP 267: Leveling Up With Customer Feedback with Mighty Networks Gina Bianchini

The Nitty-Gritty: * How Gina Bianchini has been leading a slow & intentional brand evolution at Mighty Networks* Why customer feedback has been the key factor ...

EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison

The Nitty-Gritty: * The day Melissa Urban realized she needed to do more to make the Whole30 community more inclusive* Why she’s chosen to be public about her ...

EP 265: Leading Differently With MicroConf Co-Founder Rob Walling

The Nitty-Gritty: * What values are woven through Rob Walling‘s many ventures* Why he started MicroConf and how it’s a direct reaction to so many communities &...

EP 264: Leading A Growing Community With Rebelle Founder Shannon Siriano Greenwood

The Nitty-Gritty: * The “fetal position” moment that led Shannon Siriano Greenwood to start Rebelle* Why belonging, inclusivity, vulnerability, and authenticit...

EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae

The Nitty-Gritty: * The frustrating situation that led Erica Courdae to go on her own and create Silver Immersion, an inclusive hair and beauty company* How Er...

EP 262: Honing Your Craft Using Smart Project Management With Kickass Conferences Founder Isaac Watson

The Nitty-Gritty: * How Kickass Conferences founder Isaac Watson manages massive projects like organizing a conference* The 5 phases that each event plan goes ...

EP 261: 5 Project Management Tools These Small Business Owners Can’t Do Without

The Nitty-Gritty: * 5 small business owners share the project management tools they can’t live without* Why each tool is the right fit for the way each busines...

EP 260: Tracking Complex Projects With On-Demand CFO Christina Sjahli

The Nitty-Gritty: * Why clear client communication helps on-demand CFO & cash flow analyst Christina Sjahli manage her complex financial projects* The system s...

EP 259: Managing The Creative Process With Brooklyn Book Doctor Founder Joelle Hann

The Nitty-Gritty: * How Brooklyn Book Doctor founder Joelle Hann manages the process of book writing for her clients* What her book coaching experience taught ...

EP 258: Managing Multi-Layer Projects With Kaye Publicity Founder Dana Kaye

The Nitty-Gritty: * How Kaye Publicity founder Dana Kaye plans and manages multi-layer book publicity projects* The tools she uses to track progress, run repor...

EP 257: End-Of-Year Mailbag Episode With Tara McMullin

We’ve had a helluva year here at What Works. We’ve talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes th...

EP 256: Discovering What You Need From Your Business With BrainSpace Optimized Founder Hailey Thomas

EP 255: Taking Stock & Setting New Intentions With Podcasting Advocate Elsie Escobar

The Nitty-Gritty: * Why podcast advocate Elsie Escobar created a personal process for looking back over the year and setting her intentions for the year to com...

EP 254: Transforming Your Business Model With Growth & Impact Strategist Toi Smith

The Nitty-Gritty: * Why Toi Smith made the shift from virtual assistant to online business manager to growth & impact strategist* How she reassessed the true v...

EP 253: Discovering The Joy of Missing Out With Inkwell Press Founder Tonya Dalton

The Nitty-Gritty: * How The Joy Of Missing Out author Tonya Dalton discovered the stories and self-talk that were keeping her from really enjoying life and cel...

EP 252: Making New Clients Feel At Home With SmartStart Founder Linda Lopeke

The Nitty-Gritty: * Why SmartStart founder Linda Lopeke has every potential client complete a rigorous application* How she sets expectations clearly from the ...

EP 251: Teaching Customers How To Use Your Product One At A Time With Tyme Iron Creator Jacynda Smith

The Nitty-Gritty: * How Tyme founder Jacynda Smith manages 100-200 individual consultations with new customers each week* Why these personalized consultations ...

EP 250: Creating Wildly Fun Client Experiences With Allie LeFevere

The Nitty-Gritty: * Why Obedient Agency co-founder Allie LeFevere believes so strongly in the power of humor to build a brand and market a product* How the age...

EP 249: Standing Out With Exceptional Customer Experiences With Project Army Founder Viktor Nagornyy

The Nitty-Gritty: * How Project Army founder Viktor Nagornyy discovered his opportunity in the website support & hosting market* The reason he decided to do th...

EP 248: What’s Working In Setting Boundaries While Delighting Customers With Coach Nicole Lewis-Keeber

The Nitty-Gritty: * What business therapist & mindset coach Nicole Lewis-Keeber does to help her clients identify boundary issues in their businesses* Why clea...

EP 247: Managing Exceptional Client Experiences In Less Time With Coach Ashley Gartland

The Nitty-Gritty: * How Ashley Gartland works with her business coaching clients to help them streamline their own work and reduce their sense of overwhelm* Wh...

EP 246: Learning From Your Mistakes With Leadership Developer & LMFT Rebecca Ching

The Nitty-Gritty: * How Potentia Therapy founder Rebecca Ching learned from key mistakes she made bringing her vision to life* What she does differently today ...

EP 245: Coaching Yourself To Stick With It With Original Impulse Founder Cynthia Morris

The Nitty-Gritty: * How coach & author Cynthia Morris has coached herself through 20 years of growth as an entrepreneur* How she battles the “octopus of lots o...

EP 244: Managing Anxiety As An Entrepreneur With Supernova Collective Creator Jo Casey

The Nitty-Gritty: * How coach and business strategist Jo Casey manages her anxiety as an entrepreneur* The situation that revealed just how big an impact anxie...

EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith

The Nitty-Gritty: * Why Tommy Griffith left a job he loved at AirBnB to pursue growing his side hustle, a digital marketing education company called ClickMinde...

EP 242: Embracing Uncertainty To Grow Your Business With Co-Creating Inclusion Founder Alethea Fitzpatrick

The Nitty-Gritty: * How Co-Creating Inclusion founder Alethea Fitzpatrick took a long & winding road to creating her new company* Why embracing uncertainty has...