All Episodes
Displaying 211 - 240 of 390 in total
EP 297: Selling A New Program With Proof To Product Founder Katie Hunt
In This Episode: * How Katie Hunt adapted her largely events-based business in the wake of Covid-19* Why a product she’d been working on since December 2019 wa...
EP 296: Putting The Humanity Back In Sales With Lawyer Autumn Witt Boyd
In This Episode: * How attorney Autumn Witt Boyd discovered that she’d over-automated the sales process for her law firm* The adjustments that she made to get ...
EP 295: It’s Always A Work In Progress
The market is constantly changing. New technology, new trends, new players. We can either treat the constant changing and uncertainty as a threat… …or ...
BONUS: Refining How I Offer Business Support Over The Long-Term
Hey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at how small business owners take d...
EP 294: Refining Your Offer With SpeakEasy Cooperative Founder Michelle Markwart Deveaux
In This Episode * Why voice teacher Michelle Markwart Deveaux refined her offer from a pay-for-service model to a value pricing model* How that shift changed h...
BONUS: Why We Chose Productized Services For YellowHouse.Media
In This Episode: * Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what productized serv...
EP 293: Offering Bespoke Services With Flaunt Your Fire Founder India Jackson
In This Episode: * How Flaunt Your Fire founder India Jackson takes a strategic approach to offering custom service packages without getting overwhelmed or bur...
BONUS: How I Created 2 New Offers When People Asked Me, “What’s Next?”
In This Episode: * How a significant life change for What Works founder Tara McMullin turned into an idea and then several iterations of offers* The process Ta...
EP 292: Figuring Out What’s Next For Your Offer With LOE Collective Founder Alisha Robertson
In This Episode * How Alisha Robertson got the idea for The LOE Collective, a membership community supporting women business owners* The process she used to fi...
EP 291: Reply Hazy. Try Again.
I had a Magic 8 ball when I was a kid. I wouldn’t say that I relied on it in any serious way… but, when my kid brain was trying to process some big emotions ...
EP 290: Discovering Your Vision With Ginkgo Public Relations Founder Cher Hale
In This Episode: * What led Ginkgo Public Relations founder Cher Hale to move from Las Vegas to Portland, Oregon* How she took her business full-time in a new-...
EP 289: Leading Through Uncertainty with &yet CEO Sarah Avenir
In This Episode: * How Sarah Avenir took on the role of CEO for digital development & strategy agency, &yet* Why Sarah considers herself a naturally fearful pe...
EP 288: Rethinking Your Business Amidst Change With Second Breaks Founder Lou Blaser
In This Episode: * Why I chose “embrace uncertainty” as one of my commitments for 2020 and how it’s served in this wild year* How Charlie Gilkey recommends fin...
EP 287: The Things We Thought We Knew About Money
How we think about money impacts what we do with money. And for many of us, what we think about money is influenced by narratives, frameworks, and biases we ...
EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Tiffany Whipps
In This Episode: * Fire + Mineral founder Tiffany Whipps shares how she’s gone from willy nilly pricing to pricing for the future of her company* What her “fea...
EP 285: Going All In With Strategist Marie Poulin
In This Episode: * The webinar that changed everything for strategist Marie Poulin* Why she decided to go “all in” on creating content about Notion and how Y...
EP 284: Pricing On A Sliding Scale With Corpus Ritual Founder Jennifer Patterson
In This Episode: * Why grief & trauma worker Jennifer Patterson prices a significant portion of her work using a sliding scale* How a sliding scale system in...
EP 283: Taking Stock Of Our Evolving Relationships To Money with Tara & Sean McMullin
In This Episode * The single most important lesson Tara McMullin learned about money in the last 5 years* How that lesson rippled through her business and pers...
EP 282: Finding Support Through Coaching With Wholehearted Coaching Founder Shirin Eskandani
In This Episode: * What happened with coach Shirin Eskandani got the call for her dream job–singing in Carmen at the Met* How she discovered coaching and the...
EP 281: Business Support Comes In All Shapes & Sizes
Leading a business can be lonely. I noticed just how disconnected business owners are when I started my very first website way back in 2009. That website ...
EP 280: Thriving With High Functioning Anxiety With The Happier Approach Host Nancy Smith
In This Episode: * How licensed professional counselor & therapeutic coach Nancy Jane Smith learned to navigate high-functioning anxiety while building her bus...
EP 279: Leveraging Masterminds For Support With Startup Pregnant Founder Sarah Peck
In This Episode: * Why Startup Pregnant founder Sarah K. Peck started organizing mastermind groups & experiences before she was even a business owner* How Sara...
EP 278: Prioritizing Your Mental Health With Chris Brogan
In This Episode: * Bestselling author & business consultant Chris Brogan shares how depression and anxiety impact his experience as an entrepreneur* Why he alw...
EP 277: 3 Tools These Small Business Owners Swoon Over
The tools I use to run my business have come a long way in the last decade. Back then, I had to do most things manually. Now, integrations and automations ar...
EP 276: Tools For Building An Online Personal Training Business With Holly Myers and Arryn Grogan From Lift With Holly & Arryn
In This Episode: * How personal trainers Holly Myers and Arryn Grogan use systems and software to run a thriving online coaching business* Why they invest in n...
EP 275: Tools For Building A Copywriting Agency With Content Bistro Founder Prerna Malik
In This Episode: * The process Prerna Malik, founder of Content Bistro, uses to create effective copy for her clients* Why she keeps her tools simple and isn’t...
EP 274: The Tools That Power A Content-Driven Business With Grit Host Jessica Stansberry
In This Episode: * What tools Jessica Stansberry uses to run her content-driven business* How she knows when it’s time to switch tools and what criteria she us...
EP 273: The Tools We Use To Run a Podcast Production Agency with YellowHouse.Media Co-Founders Sean and Tara McMullin
In This Episode: * Sean and Tara McMullin, co-founders of YellowHouse.Media share the tools they use to run their podcast production agency* Sean shares the va...
EP 272: Making Your Brand Personal With Stasia’s Style School Creator Stasia Savasuk
My brand is more “me” than ever. Which is funny because, up until 2017, my brand was my name. That year, I made a conscious effort to move away from my pe...
EP 271: Brand-Building Is More Important Than Ever
People are still spending money. It’s a message I’ve shared over and over again over the last 2 weeks. Not everyone is spending money… and not everyone has t...
