All Episodes
Displaying 211 - 240 of 410 in total
EP 317: Leveraging LinkedIn With The Pocket PhD Founder Emily Crookston
In This Episode: * How The Pocket PhD founder Emily Crookston started leveraging LinkedIn after the pandemic threw a wrench in her public speaking plans* Why s...
EP 316: Planning For Parental Leave With Startup Society Founder Gillian Perkins
In This Episode: * How Startup Society creator Gillian Perkins prepared for her recent parental leave* What her normal 20-hour workweek looks like and how she ...
EP 315: How I’m Planning For 2021 at What Works & YellowHouse.Media
In This Episode: * What Works founder Tara McMullin shares how she’s planning for 2021 at both What Works & YellowHouse.Media, as well as how she’s allocating ...
EP 314: Discovering Who You Want To Become With Modern Leaders Co-Founder Melissa Emler
In This Episode: * How Modern Learners Chief Learning Office, Melissa Emler, grew to meet the challenge her business faced leading thousands of educators throu...
EP 313: Focusing On What You Can Control With Co-Creating Inclusion Founder Alethea Fitzpatrick
In This Episode: * How Co-Creating Inclusion founder Alethea Fitzpatrick navigated this year by focusing on what she could control and letting go of what she c...
EP 312: Surfing The Ebbs & Flows with The Change Agency Founder Valerie Black
In This Episode: * How coach & strategist Valerie Black led herself through a year of ups & downs* The practices she uses to find her center and stay present—s...
EP 311: Finding The Full Body Yes With Being Boss Host Emily Thompson
In This Episode: * How Emily Thompson, host of Being Boss & founder of Almanac Supply Co, led herself through a year with plenty of twists & turns* How she kne...
EP 310: Unlearning Default Thoughts With Financial Coach Keina Newell
In This Episode: * How financial coach Keina Newell realized she had a mindset problem–plus all the ways she tried to make things work without working on her...
EP 309: How To Change Your Perspective
Today, you’re going to hear from four small business owners who have learned to see things in a new way–to shift their perspective–and as a result show up diffe...
EP 308: Leveraging Old Skills & Learning New Ones With Bouquet Stock Photography Founders Dana Kaye & Felton Kizer
In This Episode: * Why Dana Kaye and Felton Kizer came together to build a stock photography business–and the important mission behind the company* How the ...
EP 307: Mastering A New Model With The Light House Founder Christianne Squires
In This Episode: * Why Christianne Squires created The Light House, a community for contemplative leaders, and how it differs from her first business, Bookwife...
EP 306: Finding A New Way To Communicate With Writer Kris Windley
In This Episode: * How writer Kris Windley learned illustration skills to level up the way she communicates* The process she uses to figure out what she’s goin...
EP 305: How To Keep Speaking Up (Even When Things Go Wrong)
I have a confession to make. This month, I committed to speaking up on Instagram Stories every day. I pledged to share something–not necessarily profound, no...
EP 304: Speaking To New Audiences With Rebel Therapist Founder Annie Schuessler
In This Episode: * How Rebel Therapist podcast host Annie Schuessler found her voice as a podcaster—and how her show has evolved over time* How she plans her c...
EP 303: Creating A Curated Newsletter With #jesspicks Creator Jessica Williams
In This Episode: * Why Jessica Williams created #jesspicks, the curated weekly newsletter for sidehustlers who love their day job* How each edition of the news...
EP 302: Connecting With Confidence with Brand Builders Academy Creator Suz Chadwick
I started my very first blog back on Xanga in 2003. I might be your internet grandma. I used my Xanga blog to share what I was thinking about my senior ye...
EP 301: Taking A Stand With Tell Me A Story Founder Hillary Rea
In This Episode: * How Tell Me A Story founder Hillary Rea realized that she’d let her message get watered down* Why trying to please people who weren’t really...
EP 300: Celebrating A Milestone With Emily Thompson, Elsie Escobar, Jessica Kupferman & Tara McMullin
This is our 300th episode of What Works! To celebrate, What Works host Tara McMullin and top podcasters, Emily Thompson (Being Boss), Elsie Escobar (The Feed...
EP 299: How To Design Your Own Sales System
Very few small business owners start out as confident sales people. In fact, selling is quite often a new business owner’s #1 fear. Many avoid selling. So...
EP 298: Creating A Less Harmful Sales System with Wanderwell Founder Kate Strathmann
This show is called What Works for a reason. Sometimes it’s a declaration: this is what worked for this small business. And often, it’s a question, “What wor...
EP 297: Selling A New Program With Proof To Product Founder Katie Hunt
In This Episode: * How Katie Hunt adapted her largely events-based business in the wake of Covid-19* Why a product she’d been working on since December 2019 wa...
EP 296: Putting The Humanity Back In Sales With Lawyer Autumn Witt Boyd
In This Episode: * How attorney Autumn Witt Boyd discovered that she’d over-automated the sales process for her law firm* The adjustments that she made to get ...
EP 295: It’s Always A Work In Progress
The market is constantly changing. New technology, new trends, new players. We can either treat the constant changing and uncertainty as a threat… …or ...
BONUS: Refining How I Offer Business Support Over The Long-Term
Hey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at how small business owners take d...
EP 294: Refining Your Offer With SpeakEasy Cooperative Founder Michelle Markwart Deveaux
In This Episode * Why voice teacher Michelle Markwart Deveaux refined her offer from a pay-for-service model to a value pricing model* How that shift changed h...
BONUS: Why We Chose Productized Services For YellowHouse.Media
In This Episode: * Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what productized serv...
EP 293: Offering Bespoke Services With Flaunt Your Fire Founder India Jackson
In This Episode: * How Flaunt Your Fire founder India Jackson takes a strategic approach to offering custom service packages without getting overwhelmed or bur...
BONUS: How I Created 2 New Offers When People Asked Me, “What’s Next?”
In This Episode: * How a significant life change for What Works founder Tara McMullin turned into an idea and then several iterations of offers* The process Ta...
EP 292: Figuring Out What’s Next For Your Offer With LOE Collective Founder Alisha Robertson
In This Episode * How Alisha Robertson got the idea for The LOE Collective, a membership community supporting women business owners* The process she used to fi...
EP 291: Reply Hazy. Try Again.
I had a Magic 8 ball when I was a kid. I wouldn’t say that I relied on it in any serious way… but, when my kid brain was trying to process some big emotions ...
